Spring ISD Superintendent Dr. Lupita Hinojosa has been selected as a 2022 Superintendent to Watch by the National School Public Relations Association (NSPRA). Hinojosa joins just 24 other superintendents nationwide who were selected for the honor in recognition of their innovative and effective use of technology to engage and inform the school community, and to expand two-way communication and outreach efforts.
“I am extremely honored to receive this recognition, especially as it relates to engaging with our stakeholders,” Hinojosa said. “One of the key priorities of Spring ISD’s Strategic Plan is Engagement, and it’s vitally important that we provide our parents, students and staff with a sense of belonging in our district – so that we can all work together to ensure excellent and equitable outcomes for all students.”
While valuing newer communications technologies, such as the district’s Let’s Talk online communication platform, Dr. Hinojosa was also recognized for emphasizing the value of face-to-face engagement with the community, regularly visiting schools and other district facilities and taking the time to personally talk with teachers, support staff, students, parents, local business partners and faith leaders. In addition, she was noted for engaging in regular in-person gatherings with a variety of stakeholder groups and advisory councils, including parent and student advisory councils.
“This year’s honorees understand just how important effective communication is in building trust and relationships with families, employees, students and community members in their districts,” said NSPRA Executive Director Barbara M. Hunter, APR. “These emerging leaders have proven to be dedicated champions of innovative communication efforts to advance their district’s success.”
NSPRA had a record number of nominations this year—nearly 60—and many exceptional candidates, making the selection process very competitive. Since the 2015-16 school year, NSPRA has recognized 127 school district leaders as Superintendents to Watch. Honorees must have fewer than five years of experience as a superintendent and must demonstrate dynamic, fast-paced leadership with strong communication at its core.
As the leader in school communication, NSPRA serves more than 2,500 members who work primarily as communication directors in public school districts and education organizations throughout the United States and Canada.
Visit www.nspra.org/superintendents-watch to learn more about this award.